Kraft Foods said on Tuesday it was recalling about 242,000 cases of Kraft Macaroni & Cheese dinners, due to the risk that they may contain small pieces of metal.

The recall comes at a time when Kraft’s Macaroni & Cheese products, a staple for generations of American children, face increasing competition from smaller brands with more natural ingredients.

And, it follows a similar recall less than four years ago.

In September 2011, the company recalled about 137,000 cases of Velveeta Shells & Cheese single-serve cups due to the possible presence of small, thin wire bristle pieces.

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