Target is ditching boys’ and girls’ labels on toys after the store says customers were raising concerns about unnecessary gender-based signs.
In an statement posted to their website on Friday, Target announced they were moving away from gendered signs in stores.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer suggestions based on gender,” the posting read.
Molly Snyder, a spokeswoman for Target, told NBC News the ways that people shop are continually evolving and changing.
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