Bradley Day
Guardian
March 28, 2011
In the Guardian Weekend magazine, among glossy perfume adverts and style advice, a newly groomed Mark Kennedy made his return. The former police officer, who spent over seven years infiltrating protest groups, did not look out of place in the publication. His fresh-off-the-shelf designer jeans complimented his pseudo-scruffy hair. I found myself searching beneath PC Kennedy’s photo for captions detailing the price and brand of the model’s attire.
Yet Kennedy was the figure at the centre of a month-long international media frenzy following an exposure by a group of his former activist friends. He is now being led on a kiss-and-tell tour by PR guru Max Clifford.
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Clifford’s carefully constructed strategy saw Kennedy make a series of ridiculous claims within Saturday’s article that, at times, bordered on the surreal.
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