The water got too hot for Starbucks’ ill-defined race crusade.
The java giant is pulling the plug on its controversial “Race Together” campaign, according to a company memo from CEO Howard Schultz.
Baristas were no longer to write “Race Together” on customers’ cups starting Sunday, concluding the most visible part of the company’s diversity and racial equality campaign.
The unorthodox marketing move was supposed to turn the coffee corporation’s stores into impromptu forums for racial dialogues, but even Starbucks staffers seemed confused by it.
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