Having a Grammy-nominated R&B singer tell her 2.7 million Twitter followers that a Sephora clerk had flagged her as a potential shoplifter could have been a branding nightmare for the cosmetics boutique.

Instead, the Paris-based company turned it into an opportunity.

Brian Ach/Getty Images for Something in the Water

It’s closing all its U.S. stores on Wednesday, June 5, for an hour of inclusivity training, a move that telegraphs to a large and lucrative market of millennial shoppers that it not only values their business, it shares their values.

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Those that are prepared to fight for the liberties enshrined in the Constitution and take a stand against leftist propaganda area rising up in defiance of the globalist agenda.

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