New York City Mayor Bill de Blasio is billing taxpayers $265,000 for new advertisements that tell New Yorkers to use whichever bathroom they want, regardless of gender.

The “Look past pink and blue” campaign ads with transgender individuals are being plastered across the city, on the subway, in bus stops, phone booths, local television, and on social media. The ads will also appear in Spanish, Korean, Chinese, Russian, and Bengali newspapers.

“Use the restroom consistent with who you are,” the ads read. “In NYC, it’s the law. No questions asked.” The campaign is using the hashtag #BeYouNYC.

The New York Commission on Human Rights said it is the first-ever  government ad campaign in the United States on bathroom use.

“No one deserves to be denied access to bathrooms or discriminated against for being who they are,” de Blasio said. “Every New Yorker has the legal right to use the bathroom consistent with their gender identity, no questions asked—and these powerful ads affirm this right.”

First lady Chirlane McCray, who de Blasio named the Honorary Chair of the Commission on Gender Equity, said the law allows New Yorkers to use the bathroom “where they feel comfortable and safe.”

A spokesperson for the Commission on Human Rights told the Washington Free Beacon that the ad campaign is costing approximately $265,000.

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