The super intolerant and all-too-easily upset PC crowd will soon have a new target—Budweiser.

The beer brewery Anheuser-Busch has announced it plans to rename its favorite beer “America” in the lead-up to the November election.

Time reports:

No, this is not a Colbert bit. It’s a marketing strategy. Until the election in November, every bottle or can you pick up will read not “Budweiser” but “America.” In addition to changing the name, Budweiser is adorning their packaging with text like “Land of the Free,” “Indivisible Since 1776” and “Liberty and Justice for All.”

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” said Tosh Hall, creative director at the company’s branding firm JKR.

This will undoubtedly drive the anti-American, super-sensitive and prone to irrational diatribes PC crowd into paroxysms of hatred.

No word yet if the safe spacers plan to boycott stores selling the rebranded beverage or lock hands outside establishments to prevent folks from engaging that most hated American form of behavior—the free exercise of capitalism.

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