The NBA is backing a huge feminist public relations campaign headed up by Facebook executive Sheryl Sandberg to lecture men about how they are not doing enough housework or child care.

NBA players like LeBron James and Stephen Curry, “will deliver the message in public service announcements aired during NBA games on major TV networks over the next few months,” reports the Associated Press, adding, “Google will be promoting the cause Thursday on the main page of its heavily trafficked search engine.”

The campaign will lecture men to “take more responsibility for housework and child care,” ordering them to do their “fair share of daily chores” by taking care of “dishes in the sink or laundry piling up”.

The fact that Sandberg and her organization’s previous campaign was focused around a push to ban the word “bossy” is somewhat ironic given the inherently bossy premise of lecturing men about what to do in the privacy of their own homes.

The NBA’s eagerness to jump on board was not tempered by the fact that the science behind the “Ban Bossy” campaign was also completely fraudulent and has been vehemently debunked, but then again, not appearing “sexist” by refusing to be a mouthpiece for feminism was probably a greater concern.

As with all modern feminist social engineering programs, the campaign, spearheaded by Sandberg’s Lean In organization, is not grass roots – it is being supported by some of the largest corporations and banks on the planet, including Bank of America, Brown Brothers Harriman, Citibank, DuPont, GE, Goldman Sachs, GlaxoSmithKline, Morgan Stanley and Time Warner.

The irony of LeBron James, who has a maid and probably spends 3 hours a week at home, lecturing men to do more housework, is also particularly delicious.

The feminist obsession with mandating the reversal of gender roles, rather than promoting true equality by leaving it up to the couple to decide who performs which tasks best, is a centerpiece of the campaign, which ignores the fact that men typically perform a multitude of chores around the home, from taking out the trash, to cutting the grass, to yard work, to general repairs.

However, while men are ordered to “take more responsibility for housework and child care” (while simultaneously working longer hours than women), there are no suggestions on how women can make life and in turn the relationship easier for men. Because this isn’t about fostering better understanding and kinship between the sexes – it’s about division and misandry.

Men already work longer hours in statistically far more dangerous jobs. 92% of all workplace deaths are men. Men are more likely to be on the receiving end of violence and aggression. Men are at least three to four times more likely to commit suicide than women. And now feminists are lecturing them for not doing enough laundry during the precious few hours they get to enjoy in the comfort of their own home?

Note that despite all these factors, the campaign offers no advice whatsoever on what women can do for men to create a better home environment. Because again, feminism isn’t about equality and fairness, it’s about misandry and social engineering.

In fact the only benefit to men is Sandberg’s promise that men will get more sex if they help out with more chores. Or in other words, women will hold back sex and deny men affection if they don’t cave in to their demands. God forbid a wife should want to have sex with her husband because she is actually attracted to him.

Divorce rates are already in the 40-50% margin and new studies suggest that this figure is continuing to rise. There is a direct correlation between the rise of feminism in western society and the rise in divorce rates. Feminism has clearly been a disaster for healthy relationships between men and women. Feminism is a cancer to marriage in America.

By supporting Sandberg’s feminist brainwashing program to lecture men about what massive losers they are and how they’re not doing enough at home, the NBA is contributing to more gender division, more misandry, and ultimately the breakdown of more relationships between men and women.

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Paul Joseph Watson is the editor at large of Infowars.com and Prison Planet.com.

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