Nike announced its “Just Do It” ad campaign on Monday, featuring former NFL player and original anthem protester Colin Kaepernick. News of the campaign comes only days before the kickoff of the 2018 NFL regular season.
Nike tweeted:
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
However, this news was not welcome to all. Specifically, to fans who believe Colin Kaepernick has disrespected law enforcement, the military, the flag, anthem, and just about everything that makes America great.
As a result, some fans took to Twitter and took out their frustrations on their Nike gear:
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
Big & Rich singer John Rich tweeted a picture of a pair of socks with the Nike swoosh cut out:
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich (@johnrich) September 3, 2018
Some went a different route:
Yes. I will just do it. #BoycottNike pic.twitter.com/iG8bWbBAVp
— Superman (@Catholic2011) September 3, 2018
Boycott Nike. #BoycottNike pic.twitter.com/5NhfFm5ykT
— Wayne Jones (@waynebjones123) September 3, 2018
#BoycottNike #boycottnike #justdont @nike We won’t support you hiring Kaepernick #ByeNike pic.twitter.com/oqAlO6jvxx
— Daria Black (@Dancingdaria) September 4, 2018
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