Hillary Clinton communications director Jennifer Palmieri gave a painfully convoluted response Friday to a question about repeating the campaign approach of reintroducing Clinton again Saturday with a speech focusing on her roots.

Reporter Annie Karni pointed out this seemed very familiar from 2007 during a question-and-answer session sponsored by Politico in New York, asking that if the approach of Clinton “reintroducing herself to the country” didn’t work last time, why would it work this time.

“I can’t talk — I wasn’t part of — ’08 was a very different race in terms of, uh — there was like extraordinary interest on the Democratic side and I think it’s hard just to compare the two situations,” Palmieri said. “But she’s talked about this at times. Obviously, she’s written about it in her books. But it’s true that a lot of people just don’t know it about — and I talked to reporters yesterday about this. And they said she does — you think people don’t know it? No, we don’t. We don’t think people know it. And we do think that, uh, she — she’ll talk about it tomorrow. We’ll do more of that. She has been doing it too. And it is, I think it illuminates, if you think that you need this kind of fighter in the White House, it illuminates why. And it’s true that it hasn’t taken, and I think that this is a different campaign in terms of, you know, what the press might focus on with her, and we’ll stay at it.”

Indeed Clinton flacks have been hard to work to make it seem like a woman who’s been in the public eye for nearly four decades is still a mysterious entity to the public. Spokeswoman Karen Finney told CNN Friday that Clinton was one of the most unknown well-known people in the country.

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