People over 75 may be asked to give up their free TV licence or make a voluntary contribution to it, under plans being considered by the BBC.
The corporation must absorb the loss of £650m worth of licences for over-75s from 2020 as part of a funding deal agreed with ministers last year.
A report on ways to appeal for voluntary contributions is due in 2016.
The BBC has refused to comment on suggestions that older celebrities might front a publicity campaign.
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