Lazaro Torres, a die-hard Miami Heat fan, was scurrying to reach his seat before tip-off one night last month when he hit an all-too-common roadblock: Two dozen fans stirring impatiently in the security-check line. Not a problem. He slid into a special entrance line, laid two fingers on a print scanner and, with the Heat’s rapid blessing, cruised into the arena.
“It’s been great,” Torres, a 43-year-old season-ticket holder, said of the service, known as Clear, which offers queue-skipping privileges for six U.S. sports teams including New York’s Yankees and Mets baseball franchises. His interview was necessarily brief. “I’m running a little late.”
Attending a game used to be a low-tech pleasure: Buy a ticket and grab a bleacher seat. Now, with metal detectors and bag checks standard at almost all major sporting venues, companies have begun offering biometric and other tools to create the equivalent of express security lanes like those in airports. Those fingerprints and iris scans also allow teams to track fans’ behavior and purchasing habits, helping them rake in more revenue and fatten profits while triggering at the same time the privacy concerns that dog this sort of technology in other parts of the economy.
Clear, owned by Alclear LLC, also provides similar security services at 16 airports, where passengers can get fast-tracked for $179 a year. At stadiums, teams pay a licensing fee and fans nothing.
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