A report that looks at where online news readers go for their daily scoops shows Matt Drudge, who operates the popular headline aggregation site that’s a must-read for many of both political camps, is gaining big on massive media organizations like NBC and even CNN.
The latter, specifically, might want to take notice. CNN has spent the last few years loudly proclaiming its dominance in the news market, even as competitors like Fox News – and now, Drudge – have gained steam.
MediaPost, in its “10 Publishers Account for Half of All Online News,” cited SimilarWeb and found “the top 10 publishers, together owning around 60 news sites, account for 47 percent of total online traffic to news content last year, with the next biggest 140 publishers accounting for most of the other half.”
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