McDonald’s Corp. is moving ahead with plans to simplify its menu and revamp prices as it tries to turn around its struggling U.S. operations.
The company MCD, -0.73% plans to display only the top-selling items from its drive-through business on the outside menu boards as a way to speed up orders, executives told U.S. franchisees during a webcast on Monday, according to people familiar with the matter.
In an effort to appeal to a broader range of customers, executives said, McDonald’s also will beef up midpriced menu items with products that cost between $1.50 and $3, more than those on the Dollar Menu but less than the more premium-priced products.
The company plans to add a McChicken sandwich with leaf lettuce and tomato, as well as a double burger with leaf lettuce and tomato for around $1.50, up from the current range of $1.19 to $1.39, these people said.
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