Danielle Demetriou
London Telegraph
June 24, 2010

The Japanese government has launched a campaign encouraging people to go to bed and get up extra early in order to reduce household carbon dioxide emissions.

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The Morning Challenge campaign, unveiled by the Environment Ministry, is based on the premise that swapping late night electricity for an extra hour of morning sunlight could significantly cut the nation’s carbon footprint.

A typical family can reduce its carbon dioxide footprint by 85kg a year if everyone goes to bed and gets up one hour earlier, according to the campaign.

The amount of carbon dioxide emissions potentially saved from going to bed an hour early was the equivalent of 20 per cent of annual emissions from household lights, “Many Japanese people waste electric power at night time, for example by watching TV until very late,” a ministry spokesperson told The Daily Telegraph.

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