ANN ZIMMERMAN
The Wall Street Journal
February 10, 2010
[efoods]Everyone with a bratty brother should be glad this new remote-controlled toy car wasn’t around when they were growing up.
The Spy Video Trakr, which debuts later this week, includes a night-vision video camera, speakers and route-mapping feature. The fruit of a big push by toy makers to appeal to kids who are spending more time on the Internet, it lets kids go online to program the car to do new tricks.
“A kid can program the Trakr to snap a picture of his sister talking on the phone when she is supposed to be doing homework, then drive the car to his parents and rat her out with a pre-recorded message,” says Daniel Grossman, chief executive of the car’s maker, Wild Planet Entertainment Inc. In focus groups, kids came up with their own plans for the car. “Drive it under my sister’s bed and yell boo when she walks in the room,” one boy suggested.
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