Athima Chansanchai
MSNBC
November 24, 2010

  • A d v e r t i s e m e n t
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It wasn’t enough for Facebook to go after Lamebook and Teachbook. Now they want ownership over the “Face” part of their name too — at least when it comes to online chatting and bulletin boards — and they’re awfully close to getting it.

The U.S. Patent And Trademark Office has agreed to grant the “Face” trademark to Facebook with a Notice of Allowance, reports TechCrunch. But there are more hoops the social networking behemoth needs to jump through before it can claim “Face” as its own. Namely, it needs to pay an issue fee within three months, file a Statement of Use that shows it is using the trademark for commerce (providing a service or goods) aside from “Facebook.”

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And when they get that, they’ll only have jurisdiction on the use of “Face” as it applies to: “Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars.”

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