[efoods]U.S. health authorities are turning to social networking sites such as Facebook and Twitter in a bid to prepare people to be vaccinated against the pandemic H1N1 virus.

But efforts to distribute accurate information about the dangers of swine flu and the importance of vaccination are hampered by the sheer complexity of the message that the U.S. Centers for Disease Control and Prevention aims to convey.

For a start, the vaccine will not be ready for widespread distribution until mid-October, after the traditional flu season has begun.

The U.S. government hopes to target around 50 percent of the population for vaccination, focusing on key groups including pregnant women and healthcare workers.

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