Microsoft Denies It Secretly Paid For Positive Xbox Coverage On YouTube

January 21, 2014 Comments

Ryan Bushey
businessinsider.com
January 21, 2014

Microsoft tried to pay various YouTube account holders to post positive reviews related to the Xbox One, Ars Technica reports.

Microsoft, however, tells Business Insider that it’s not conducting payola scheme on YouTube.

Video partners of Machinima were allegedly offered a premium of $3 for every thousand views on video segments, which included 30 seconds of material praising the entertainment console.

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Microsoft Denies It Secretly Paid For Positive Xbox Coverage On YouTube

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