Baby food maker Gerber is being sued for claiming that its Good Start Gentle formula can prevent or reduce allergies in children, the U.S. Federal Trade Commission announced Thursday.
The company’s claim is false and it misled consumers by suggesting the formula was the first to meet government approval for reducing allergy risk, said an FTC complaint filed in federal court, the Associated Press reported.
The agency wants Gerber Products Co. — also doing business as Nestle Infant Nutrition — to remove the claim from formula labels and advertisements and may ask the court to force the company to issue consumer refunds.
“Parents trusted Gerber to tell the truth about the health benefits of its formula, and the company’s ads failed to live up to that trust,” said Jessica Rich, director of the FTC’s bureau of consumer protection, the AP reported.
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